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Heela Yoon

Activist, communications strategist and AI-for-good builder working where conflict, climate and mental health collide.

I work with NGOs, tech companies and corporates to build gender-sensitive narratives, campaigns and AI-powered tools that centre care, not harm.

About Heela

Heela Yoon is a refugee activist and communications strategist working where conflict, climate and mental health collide. Based in the UK and rooted in Afghanistan, she blends grassroots organising, digital tools and AI with storytelling to shift systems, not just headlines.

 

Her work centres a trauma informed, gender just approach, with young people leading change in their own communities.

  • Founder of AYAPO, supporting over 43,000 families through mental health workshops, humanitarian aid and youth leadership programmes.

  • Founder of MUSKA, a digital healing platform and app co-created with young refugees.

  • Works with NGOs, tech teams and values-driven companies on strategy, campaigns and AI-powered tools.

  • Trains young people in leadership, communications and advocacy across more than 20 countries.

  • Chevening and Fulbright Scholar; UN Young Leader for the SDGs.

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AS SEEN ON

United Nations logo symbolising global peace and cooperation, linked to Heela Yoon’s SDG advocacy work
World Bank Group logo symbolising global development and finance
BBC logo representing British Broadcasting Corporation media outlet
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Reuters news agency logo recognised for global journalism and reporting
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UK Parliament portcullis logo symbolising British government and democracy
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Buckingham Palace in London, official residence of the British monarch
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Ways I work

1

Speaking & panels

Keynotes, fireside chats and panels on conflict, climate, mental health and AI-for-good  always rooted in lived experience and youth leadership.

2

Strategic communications & campaigns

I help NGOs, tech teams and values-driven companies build gender-sensitive communications – strategy, websites and campaigns that centre care, not harm.

3

Training, facilitation & skills development

I provide workshops, mentoring and consultancy for young people and refugee-led entrepreneurs, building skills in storytelling, advocacy, leadership and business so they can lead their own projects.

  • Instagram
  • LinkedIn
  • Youtube

Let’s work together

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